The Power of Pull by John Seely Brown
How Small Moves, Smartly Made, Can Set Big Things in Motion

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Synopsis

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they’ve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices—practices that could undermine us as we search for success and meaning.

In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact.

Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent.

The authors explore how to use the power of pull to: Access new sources of information Attract likeminded individuals from around the world Shape serendipity to increase the likelihood of positive chance encounters Form creation spaces to drive you and your colleagues to new heights Transform your organization to adapt to the flow of knowledge
The Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
 

About John Seely Brown

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John Hagel III is the co-chairman of the Deloitte Center for the Edge. He is the author of a series of best-selling business books, including Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge. He lives in Burlingame, California.John Seely Brown is the independent co-chairman of the Deloitte Center for the Edge and a visiting scholar at the University of Southern California. He is co-author of the best-selling book The Social Life of Information. He lives in Palo Alto, California.Lang Davison was the exectutive director of the Deloitte Center for the Edge and the collaborating writer for the best-selling and critically acclaimed book Net Gain, Net Worth, authored by John Hagel. He lives in Portland, Oregon.
 
Published February 23, 2010 by Basic Books. 288 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for The Power of Pull

Forbes

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Is R&D Spending Really The Secret Sauce? Or is it innovation?

Apr 19 2012 | Read Full Review of The Power of Pull: How Small ...

Harvard Business Review

This sounds remarkably like what Martin Reeves, head of BCG’s Strategy Institute, stresses when he talks about making strategy more “adaptive.” Stand by for further harmonic convergence as new waves of thinking set strategy’s old armada sailing into the future.

Apr 16 2010 | Read Full Review of The Power of Pull: How Small ...

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