The Rainforest by Victor W. Hwang
The Secret to Building the Next Silicon Valley

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Winner: Book of the Year, Gold Medal in Business & Economics, ForeWord Reviews
Winner: Small Business Book Awards
Winner: Independent Publisher Book Awards, Finance/Investment/Economics (Bronze)

What makes places like Silicon Valley tick?
Can we replicate that magic in other places? 
How do you foster innovation in your own networks?

Discover the answers in this groundbreaking book from two of the world's leading experts at the intersection of venture capital and global development. Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

The authors argue that such ecosystems - what they call Rainforests - can only thrive when certain cultural behaviors unlock human potential. People in Rainforests belong to "tribes of trust" and follow a secret unwritten code: the Rules of the Rainforest. The theory of the Rainforest is influenced by several breakthrough ideas in academia, including insights on sociobiology from Harvard, economic transactions from the University of Chicago, design theory from Stanford, and the latest research in neuroscience and social network theory, among others.

With an unorthodox and entertaining narrative, the book reveals the mysterious mechanisms of Rainforests. Furthermore, the authors provide practical tools for readers to design, build, and sustain new innovation ecosystems. The Rainforest will transform the way you think about technology, business, and leadership.

About Victor W. Hwang

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Published February 21, 2012 by Regenwald. 304 pages
Genres: Business & Economics, Political & Social Sciences. Non-fiction

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Thinking of Silicon Valley as a living biological system “helps innovators ‘tinker’ together in the same way that atoms ‘tinker’ together in natural biological systems...[to] discover more valuable recipes for combining and recombining ideas, talent, and capital together.” The authors proceed to ...

May 31 2012 | Read Full Review of The Rainforest: The Secret to...

ForeWord Reviews

The authors, Silicon Valley venture capitalists, present an intriguing metaphor: that Silicon Valley is a kind of rainforest with its own unique “innovation ecosystem” in which “talent, ideas, and capital are the nutrients.” Hwang and Horowitt go on to explain in considerable detail exactly how t...

Feb 21 2012 | Read Full Review of The Rainforest: The Secret to...

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