The Rebel Entrepreneur by Jonathan Moules
Rewriting the Business Rulebook

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The Rebel Entrepreneur is an intriguing and valuable resource for those wanting to know about starting a business venture based on unconventional wisdom....is for those who crave invaluable insights on how successful entrepreneurship really works.
-NY Journal of Books

Synopsis

Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things.

Full of examples of successful entrepreneurs, who've made the grade by doing things differently, this book will show you:
- Why you don't need to stick to a business plan;
- There's nothing wrong with learning from the ideas of others ;
- Why, if things get tough, you should put your prices up;
- How cutting costs can kill your business.

The Rebel Entrepreneur is the alternative guide to starting your own business and succeeding that no entrepreneur can afford to be without.
 

About Jonathan Moules

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Jonathan Moules is the Enterprise Editor for The Financial Times, where he has profiled hundreds of companies and their owners. He has written extensively on successful entrepreneurs. Moules spent 5 years in the FT's New York office, where he held numerous positions, including technology, media and telecoms news editor. He wrote specifically about the US mobile phone industry and new media businesses, and he covered the dotcom bubble and its aftermath.
 
Published July 3, 2012 by Kogan Page. 225 pages
Genres: Business & Economics. Non-fiction
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NY Journal of Books

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Reviewed by Alex Hapka on Aug 17 2012

The Rebel Entrepreneur is an intriguing and valuable resource for those wanting to know about starting a business venture based on unconventional wisdom....is for those who crave invaluable insights on how successful entrepreneurship really works.

Read Full Review of The Rebel Entrepreneur: Rewri... | See more reviews from NY Journal of Books

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