The Referral Engine by John Jantsch
Teaching Your Business to Market Itself

No critic rating

Waiting for minimum critic reviews

See 5 Critic Reviews

This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
-https://www.abc.nl

Synopsis

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:

-Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.

-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
 

About John Jantsch

See more books from this Author
JOHN JANTSCH is a marketing and digital technology coach, an award-winning social media publisher, and the author of the small-business marketing bible Duct Tape Marketing. He lives in Kansas City, Missouri.
 
Published May 13, 2010 by Portfolio. 268 pages
Genres: Business & Economics. Non-fiction
Bookmark Counts:
2
Want to Read
Add Critic Review

Critic reviews for The Referral Engine
All: 5 | Positive: 5 | Negative: 0

NY Journal of Books

Excellent
on May 13 2010

The Referral Engine shows just why Jantsch is such a well-respected business writer.

Read Full Review of The Referral Engine: Teaching... | See more reviews from NY Journal of Books

USA Today

Excellent
on Jun 13 2010

Let me refer you to The Referral Engine. It's a great book.

Read Full Review of The Referral Engine: Teaching...

Small Business Trends

Excellent
on May 08 2010

There is no doubt that John Jantsch has put his heart, his soul and all his wisdom into this book.

Read Full Review of The Referral Engine: Teaching...

EzineArticles

Good
on May 25 2010

It gives you the theory, the practice and paints a clear picture for you. Cannot ask more than that...

Read Full Review of The Referral Engine: Teaching...

https://www.abc.nl

Good
on May 13 2010

This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Read Full Review of The Referral Engine: Teaching...

Reader Rating for The Referral Engine
77%

An aggregated and normalized score based on 171 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review

Reader reviews & activity

Vikas

Vikas 5 Sep 2013

Added the book to want to read list

Jordan A Walker

Jordan A Walker 5 Sep 2013

Added the book to want to read list

×