The Reinventors by Jason Jennings

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I read this magnificent book, The Reinventors, by Jason Jennings...the ideas in The Reinventors have tremendous practical value right now.
-The Coughlin Company


For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or continuously change to stay vital. But how?

Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 com­panies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change.

The fresh insights they discovered became Jennings's "reinvention rules" for any business. The featured companies include: Starbucks-which turned itself around by mak­ing tons of small bets on new ideas. Fresher store designs, better food products, and free Wi-Fi were a few of the results. Apollo Tyres-which launched the Apollo Academy to train everyone and reinvented how it finds, keeps, and grows people. It went from five hundred million to two billion in annual sales in only a few years. Arrow Electronics-which found success by solving problems that drove its customers crazy and has become a twenty-billion-dollar electronics giant by shifting its focus from selling commodities to custom tailoring solutions. Smithfield Foods-which faced a PR crisis over the way it slaughtered animals and polluted the environment and transformed itself by hiring an environmental activist and empowering him to transform the company's ethos.

If you're ready to toss same old, same old out the door, The Reinventors will become your road map to successfully pursuing continuous change. It will help your company stay relevant for years to come.

From the Hardcover edition.

About Jason Jennings

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JASON JENNINGS is the bestselling author of four highly acclaimed leadership and management books— Hit the Ground Running; Think Big, Act Small; Less Is More; and It's Not the Big That Eat the Small . . . It's the Fast That Eat the Slow. USA Today called him one of the three most in-demand business speakers in the world. Visit
Published May 10, 2012 by Portfolio. 254 pages
Genres: Business & Economics. Non-fiction
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Critic reviews for The Reinventors
All: 6 | Positive: 6 | Negative: 0

Publishers Weekly

Mar 26 2012

Jennings offers engaging business stories and perhaps a nugget of wisdom for corporate managers

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Small Business Trends

Reviewed by Ivana Taylor on Mar 18 2012

If you enjoy learning about what makes companies succeed and fail – you’ll appreciate The Reinventors. This is a general management book, marketing strategy book and leadership book all in one.

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Executive Book Summaries

Aug 27 2012

Jennings’ blend of detail-laden research and enjoyable narrative make The Reinventors a book that is info-packed without feeling ponderous.

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First Friday Book Synopsis

Reviewed by Bob Morris on May 11 2012

His own thinking has obviously proceeded through a “crucible” of constant change and reinvention. As in the past, he generously shares what he has learned and we who read this book are his grateful beneficiaries.

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Reviewed by Jack Covert on May 10 2012

So The Reinventors should find a home on many executives’ desks, as the time is now to begin the process of serially reinventing your business, to highlight companies that are good at it, and to teach other leaders how to master the skill.

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The Coughlin Company

Reviewed by Dan Coughlin

I read this magnificent book, The Reinventors, by Jason Jennings...the ideas in The Reinventors have tremendous practical value right now.

Read Full Review of The Reinventors

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Jordan A Walker

Jordan A Walker 5 Sep 2013

Added the book to want to read list