What Does Matt Epstein Know That We Don’t?
One summer day, Matt Epstein applied to 20 different companies on LinkedIn to find work. He waited.
He never heard back a single response. Fear began to creep in. He couldn’t find a job because of one simple reason: He was blending in with the masses. Panic began to race through his mind. "Seriously, what the hell am I doing here?" He took a deep breath, stepped back and assessed the situation.
And then a stroke of genius hit him.
He was going to be bold. Inspiring. Outrageous. Awkward. Funny. Unbelievable.
It was in this moment Matt Epstein created the most viral and successful job campaign of our lives. By the time his campaign was finished, he had amassed these results:
• Received 80 interview offers from companies like Google, Salesforce.com, Microsoft, Amazon, Etsy and SigFig (among many more)
• Received over 400,000 unique visits and 720,000 page views for his site
• Received over 450,000 YouTube views
• Received 20,000 Facebook Likes, 4,800 Tweets and 4,100 Google +’s
• Received print, online and TV coverage across the world from TechCrunch, Gizmodo, to the Washington Post and Wall Street Journal
How is it that Matt was able to get publicity from just about every big name media outlet, generate a massive fan base and garner 80 interview offers from top tier, innovative companies while so many of us have to beg for a single interview?
What does Matt Epstein know that we don’t?
In fact, what do all these people know that we don’t?
Hanna Phan sent the “Tweet heard ‘round the world” to the CEO of one of the hottest technology start ups in the world and had 1,290 people share her story on Facebook, 1,854 retweets, 204 LinkedIn shares and multiple job offers from different companies.
Nagesh Palepu overcame being nearly deaf at a young age and went through an incredibly journey as his career started as a cashier at McDonald’s and continues today as the CEO of a highly successful company today.
Sarah Rossdale started working in a tiny ice cream stand and fought her way to her dream job at Disney, all while competing against her own roommate.
Nelson Wang went from Labor Foreman to a Partner Manager managing a multi-million dollar territory of business and built a LinkedIn brand so powerful that he had recruiters from Google, Apple, Verizon, Paypal, and HP reaching out to him.
And finally, Jerry, at the tender age of 20, overcame a life and death experience to build an incredibly successful career. His comeback story reminds us of the importance of enjoying the moment and having balance in our lives.
So what do they know that we don't?
It’s simple really. They all acknowledged one fundamental fact:
The resume is dead.
Your job opportunities, however, are alive and well. If you learn the secrets on how to be an artist and to create with emotion.
This book will teach you how.
This step by step guide also includes:
★ 500 of the top interview questions and answers created by Fortune 100 HR experts
★ How to create your own website and blog from scratch in under 10 minutes
★ The top 5 secrets on how to build a standout LinkedIn brand
★ Additional tips on how to leverage new media tools like YouTube, SlideRocket, Twitter, Prezi and Facebook
★ How to garner recommendations from CEOs, VPs, Managers and peers
★ How to impress a CEO in less than 30 seconds
You don't need another paper resume. You need the secrets to standing out.
That's exactly what "The Resume is Dead" delivers.
Author's Note: 10% of all proceeds will be given to Kiva for charity. Kiva is a charity organization that helps with microfinancing (financial services to low-income individuals or to those who do not have access to typical banking services) - Learn more at www.kiva.org
About Nelson Wang
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Published January 9, 2012
Business & Economics.