The Revenge of Analog by David Sax
Real Things and Why They Matter

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A perky and well-illustrated but repetitive, sometimes-pat look at a discordantly retro cultural trend.
-Kirkus

Synopsis

“The more advanced our digital technologies, the more we come to realize that reality rules. David Sax reassures us surviving members of team human that material existence is alive and well, and makes a compelling case for the reclamation of terra firma and all that comes with it.” —Douglas Rushkoff, author of Throwing Rocks at the Google Bus

A funny thing happened on the way to the digital utopia. We’ve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax’s work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life—and the robust future of the real world outside it.
 

About David Sax

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David Sax is a freelance journalist originally from Toronto. He is a regular contributor to "Toronto Life," and most recently "New York" and "Portfolio." "From the Hardcover edition."
 
Published November 8, 2016 by PublicAffairs. 306 pages
Genres: Political & Social Sciences, Computers & Technology, Science & Math. Non-fiction
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Critic reviews for The Revenge of Analog
All: 4 | Positive: 2 | Negative: 2

Kirkus

Below average
on Sep 17 2016

A perky and well-illustrated but repetitive, sometimes-pat look at a discordantly retro cultural trend.

Read Full Review of The Revenge of Analog: Real T... | See more reviews from Kirkus

NY Journal of Books

Above average
Reviewed by Richard Cytowic on Nov 28 2016

Sax is not a luddite. He doesn't romanticize a pre-Internet age. Indeed, he heartily celebrates the change that digital technology has wrought and the benefits it yet promises. Yet he gives readers pause when recounting stories of numerous individuals who still relish the tactile, sensuous experience of reading a story from a hand-held book...

Read Full Review of The Revenge of Analog: Real T... | See more reviews from NY Journal of Books

Globe and Mail

Above average
Reviewed by Navneet Alang on Nov 04 2016

The Revenge of Analog is at its core a business book, each chapter the revenge of a new sector – retail, print, film – and is thus a work meant to uncover entrepreneurial opportunities lying in wait.

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NY Times

Good
Reviewed by Michiko Kakutani on Dec 05 2016

In his captivating new book, “The Revenge of Analog,” the reporter David Sax provides an insightful and entertaining account of this phenomenon, creating a powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.

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