The Rise of the Creative Class by Richard Florida
And How It's Transforming Work, Leisure, Community and Everyday Life

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Synopsis

Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives.Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises nearly forty million Americans, or more than 25% of all employed people. The choices these people make have already had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
 

About Richard Florida

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Author of the bestselling The Rise of the Creative Class and Who's Your City?, Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.
 
Published May 1, 2002 by Basic Books. 416 pages
Genres: Business & Economics, Health, Fitness & Dieting, History, Political & Social Sciences, Science & Math. Non-fiction

Unrated Critic Reviews for The Rise of the Creative Class

The Atlantic

A nationwide analysis shows that towns where people bike to work are richer, fitter, and more successful in many other ways.

Jun 22 2011 | Read Full Review of The Rise of the Creative Clas...

The Atlantic

Given the fact that megas are dense and interconnected centers of population and economic activity, it makes sense to develop high-speed rail connections within mega-regions first, and later develop connections between contiguous ones, say for example down the east and west coasts or across the G...

May 04 2009 | Read Full Review of The Rise of the Creative Clas...

The Atlantic

The great economic reset we are in the midst of extends even to .

Dec 15 2010 | Read Full Review of The Rise of the Creative Clas...

The Atlantic

Mar 12, 2014.

Jul 02 2009 | Read Full Review of The Rise of the Creative Clas...

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