The Science of Influence by Kevin Hogan
How to Get Anyone to Say "Yes" in 8 Minutes or Less!

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Get customers, clients, and co-workers to say "yes!" in 8 minutes or less

This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable.Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubbleMake people feel instantly comfortable in your presenceDecode body language, build credibility, and be persistent without being a painExpert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master

The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.


About Kevin Hogan

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KEVIN HOGAN is a public speaker and corporate trainer, teaching about persuasion, influence, body language, emotional intelligence, communication, and motivation. In the last decade, he has become a body language expert and unconscious influence expert to ABC, Fox, the BBC,the New York Times,and many others. He holds a doctoral degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication.
Published September 17, 2010 by Wiley. 322 pages
Genres: Business & Economics. Non-fiction

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