The SharpBrains Guide to Brain Fitness by Alvaro Fernandez
How to Optimize Brain Health and Performance at Any Age

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A stimulating, challenging resource, full of solid information and practical tips for improving brain health.


Modern life places extraordinary demands on our brains. Not only do we live longer than ever before, but we must constantly adapt to complex and rapidly evolving personal and professional realities. Yet, we often ignore our most precious resource to do so: our brain.

The SharpBrains Guide to Brain Fitness cuts through the clutter of misconceptions, superficial and conflicting media coverage, and aggressive marketing claims, to help readers discover what really works, and what doesn’t, to improve brain health and performance at any age, to delay or prevent cognitive decline, and become smarter consumers of both media coverage and scientific research in the process.

With useful, pragmatic and personalized tips and suggestions that are easy to implement, the SharpBrains Guide offers a groundbreaking new approach for self-assessing current brain fitness needs and identifying the most relevant and evidence-based methods to preserve and enhance brain function throughout life. Whether your goal is to become more resilient, enhance memory, ward off Alzheimer’s disease, or simply improve mental focus to perform better at work, this how-to guide shows you exactly how to “use it or lose it.”

This new and much-expanded edition of the guide AARP named a Best Book on Brain Fitness combines a user-friendly tutorial on how the brain works with advice on how to choose and integrate lifestyle changes and research-based brain training. Featuring an independent analysis of hundreds of scientific studies published in the last 10 years, the book also includes in-depth interviews with 20 leading scientists who often challenge conventional wisdom and prevailing brain health thinking and care.

A thought-provoking, practical and captivating read, the SharpBrains Guide makes the fascinating and complex subject of brain function and neuroplasticity easy to digest with its common sense approach. It’s time to rethink, and to truly apply, “use it or lose it.”


"One of those books you cannot ignore. Insightful, to the point, actionable. A book for leaders, innovators, thought provokers and everyone who wants to act and live smarter and healthier, based on latest neuroscience." —Dr. Tobias Kiefer, Director Global Learning & Development, Booz & Company

"A great start for making sense new brain science and for taking active steps towards smart health, at the individual level, and Smart Health, at the societal level." —Misha Pavel, PhD, Program Director for the National Science Foundation’s Smart Health and Wellbeing Program

"This is the book you need to begin to think differently about your brain and actively embrace the exciting and promising reality that your brain’s health is the cause of the century." —Sandra Bond Chapman, PhD, Founder and Chief Director, UT-Dallas' Center for BrainHealth

“An essential reference on the field of brain fitness, neuroplasticity and cognitive health” —Walter Jessen, PhD, founder and editor, Highlight Health

“Recognized by AARP as one of the best and most comprehensive source of information, this book manages to remain open minded yet adequately critical at the same–a good model for all sharp minds to follow and benefit from.” —Dr. Peter Whitehouse, Professor of Neurology at Case Western Reserve University

“A much-needed resource to help us better understand our brains and minds and how to nourish them through life.“ —Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

About Alvaro Fernandez

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Alvaro Fernandez, named a Young Global Leader by the World Economic Forum, is the CEO of SharpBrains, a leading independent market research and think tank tracking health and well-being applications of neuroscience. He has been quoted by The New York Times, The Wall Street Journal, CNN, Reuters, and Associated Press, among others. Alvaro produces the annual SharpBrains Virtual Summit, the leading virtual conference gathering hundreds of brain scientists and experts worldwide. He started his career at McKinsey & Co, and led the launch and turn-around of several education-related start-ups. Alvaro has an MBA and MA in Education from Stanford University, and a BA in Economics from Universidad de Deusto. Elkhonon Goldberg, Ph.D., is an author, scientist, educator and clinician, internationally renowned for his clinical work, research, writing and teaching in neuropsychology and cognitive neuroscience. Dr. Goldberg is a Clinical Professor, Department of Neurology at New York University School of Medicine, and Diplomate of The American Board of Professional Psychology in Clinical Neuropsychology. A student and close associate of the great neuropsychologist Alexander Luria, Dr. Goldberg has continued to advance Luria's scientific and clinical tradition, and written popular science books such as The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger As Your Brain Grows Older. Pascale Michelon, Ph.D. in Cognitive Psychology, is a scientist, educator and writer. Dr. Michelon started her career as a Research Scientist at Washington University in Saint Louis where she conducted behavioral and neuroimaging studies to better understand how the brain processes and memorizes visual information. She is now an Adjunct Faculty at Washington University.
Published September 22, 2014 by SharpBrains, Inc. 285 pages
Genres: Professional & Technical, Health, Fitness & Dieting, Computers & Technology, Education & Reference, Arts & Photography. Non-fiction
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on May 21 2013

A stimulating, challenging resource, full of solid information and practical tips for improving brain health.

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