The Small Business Bible by Steven D. Strauss
Everything You Need to Know to Succeed in Your Small Business

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Synopsis

An updated third edition of the most comprehensive guide to small business success

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.

New chapters include:How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholdersHow to generate leads and win strategic partnerships with LinkedInHow to employ videos and YouTube to further your brandWhat you need to know about Groupon and group discount buyingWhat mobile marketing can do for your business

Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

 

About Steven D. Strauss

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Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.
 
Published February 27, 2012 by Wiley. 593 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for The Small Business Bible

USA Today

You've got to have friends: Another way to grow your site without incurring significant expenses is to foster no-cost partnerships with organizations, companies, and other sites that can drive visitors to yours.

Jul 11 2011 | Read Full Review of The Small Business Bible: Eve...

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