The Small-Mart Revolution by Michael H Shuman
How Local Businesses Are Beating the Global Competition

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Defenders of massive multinational chains like Wal-Mart and Fortune 500 big business argue that, like it or not, there is no alternative. Their huge scale and international reach, they claim, make them more efficient and profitable, better able to deliver value, and an uncontested boon for the job market. According to the big boys, locally owned small businesses are simply quaint remnants of the past, unable to compete in the global economy.
But in ,em>The Small-Mart Revolution, Michael Shuman shows that the benefits these mega-stores and huge corporations supposedly deliver to communities are illusory. Crunch the numbers and you'll find that locally owned businesses turn out to be much more reliable generators of good jobs, economic growth, tax dollars, community wealth, charitable contributions, social stability, and political participation. Unlike their global competitors, they do this without massive tax breaks and subsidies that often put local economies in a permanent hole. Plus, contrary to popular belief, local businesses are competitive with the multinationals--and gaining ground every day. Shuman highlights numerous trends that are making the old "bigger is better" economies of scale argument obsolete, and he describes a variety of innovative strategies these businesses are using to successfully compete with their over-sized competitors. He also shows how consumers, investors, and policymakers can support their own communities by "going local." The Small-Mart Revolution offers a robust alternative to "go-go" globalization, one that nurtures the creative capacities of local businesses and enables communities everywhere to thrive.

About Michael H Shuman

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Shuman co-directs the Village Foundation's Institute for Economic Education and Entreneurship.
Published August 20, 2007 by Berrett-Koehler Publishers. 324 pages
Genres: Business & Economics. Non-fiction

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his strategies hinge on going local, though some ideas are more credible than others (readers are advised to shop at locally owned businesses and do business with local banks, but to forego credit cards, as ""nearly all credit card processing is nonlocal"").

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