The Support Economy by Shoshana Zuboff
Why Corporations Are Failing Individuals and The Next Episode of Capitalism

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Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving.  The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.

Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach—“distributed” capitalism. The Support Economy is a call to action for every citizen who cares about the future.


About Shoshana Zuboff

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Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School. She is the author of the critically acclaimed In the Age of the Smart Machine: The Future of Work and Power. James Maxmin was Chairman and CEO of Volvo-UK, Thorn Home Electronics, and Laura Ashley PLC. He founded the investment company Global Brand Development and is currently a director at Mast Global. Zuboff and Maxmin are married and live in Maine with their two children.
Published January 27, 2004 by Penguin Books. 484 pages
Genres: Business & Economics, Self Help, Children's Books, Political & Social Sciences. Non-fiction

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Infectious Greed: How Deceit and Risk Corrupted the Financial Markets by Frank Partnoy 320pp, Profile, £20 Power Failure: The Rise and Fall of Enron by Mimi Swartz (with Sherron Watkins) 320pp, Aurum, £14.99 The Support Economy: Why Corporations Are Failing Individuals and the Next E...

May 31 2003 | Read Full Review of The Support Economy: Why Corp...


The authors describe the structure and benefits of a new distributed capitalism and the kinds of commercial inventions that could meet the demands of new markets and offer new possibilities for wealth creation.

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