The Tall Lady With the Iceberg by Anne Miller
The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone (Expanded edition of Metaphorically Selling)

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"Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its forms—visual language—solves that problem.

Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to: sell an idea, vaporize objections, clear up confusion, wow an audience, shake up indifference, inspire action, close a sale, make your point.

Packed with more than two-hundred-and-fifty examples from contemporary business, politics, and media, The Tall Lady with the Iceberg provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor.

About Anne Miller

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Anne Miller founder of Chiron Associates, Inc. is a widely respected sales and presentation speaker, seminar leader, consultant, and author. She assists high-profile Fortune 1000 companies in media, financial services, and business present and sell products and services worth millions of dollars. She is the author of Make What You Say Pay!, 365 Sales Tips for Winning Business, and Presentation Jazz! She lives with her family in New York City.
Published October 26, 2012 by Chiron Associates, Inc.. 207 pages
Genres: Business & Economics, Education & Reference. Non-fiction

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This second edition of the author’s 2004 book Metaphorically Selling features an appendix of 25 new stories—38 pages—that illustrates how salespeople can effectively use metaphors.

Jan 05 2013 | Read Full Review of The Tall Lady With the Iceber...

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