The Third Screen by Chuck Martin
Marketing to Your Customers in a World Gone Mobile

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Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.

About Chuck Martin

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CHUCK MARTIN is the chairman and CEO of the renowned think tank NFI Research. The author of "Net Future" and the "New York Times" business bestseller "The Digital Estate," he lectures extensively throughout the United States, Europe, Latin America, and Asia. He advises some of the best-known companies in the world. A former vice president of IBM, Martin was the founding publisher and COO of "Interactive Age.
Published May 16, 2011 by Nicholas Brealey America. 230 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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After spending 10 years and $100 million, Motorola launched the first cell phone in 1983. Known as a brick phone, it could support one hour of talk and eight hours in standby and cost $4,000. Today,

Apr 04 2011 | Read Full Review of The Third Screen : Marketing ...

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