The Total Package by Thomas Hine
The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes

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By the author of "Populuxe". This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

About Thomas Hine

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Thomas Hine, the author of four previous books, including "Populuxe" and "The Total Package, " is a writer on culture, history, and design. He is a columnist for "Philadelphia Magazine" and a contributor to the "Atlantic Monthly, Martha Stewart Living, Architectural Record, the Washington Post, the New York Times, " and other publications. He Lives in Philadelphia.
Published April 1, 1995 by Little Brown & Co (T). 304 pages
Genres: Business & Economics, Political & Social Sciences, Arts & Photography, Professional & Technical. Non-fiction

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A wide-ranging, anecdotal exploration of modern packaging- -how it developed, how it works, and what it tells us about ourselves.

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