The Ultimate Marketing Plan by Dan S. Kennedy

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More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.


About Dan S. Kennedy

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Published April 19, 2006 by Adams Media. 240 pages
Genres: Business & Economics, Education & Reference, Professional & Technical. Non-fiction

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