The Ultimate Online Customer Service Guide by Marsha Collier
How to Connect with your Customers to Sell More!

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Synopsis

Make your online customers happy—and create new ones—with this winning guide

Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.

The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.Authentically use social media to connect with customers to boost your bottom lineAttract new customers through your online presenceAchieve higher GMS (Gross Merchandise Sales) with quality customer service

Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.

 

About Marsha Collier

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Marsha Collier (Los Angeles, CA) is a full-time eBay businessperson and Power Seller who is also the author of eBay For Dummies. Marsha also teaches eBay University courses and is a media favourite with appearances on NBC's Today Show and ABC's The View.Bill Summers (Kitchener, ON) ventured into the world of eBay selling almost six years ago. With an initial thousand-dollar investment, he turned his venture into a full-time business within months. Currently, he is an eBay PowerSeller (sales over $1000/month) under two selling Ids and is Canada’s leading Education Specialist trained by eBay.
 
Published December 15, 2010 by Wiley. 257 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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