The Ultralight Startup by Jason L. Baptiste

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The book provides candid tips for entrepreneurship, and it manages to come off as inspirational about the process without glamorizing it.


“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.”

It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you’re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?

Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process—from testing a concept to acquiring customers to determining the best pricing model—in a cheap, practical way. Among his strategies:

• Build the product you wish you had: Four­square founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues.

• It doesn’t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem—online storage.

 • Be bold when promoting yourself: Online payment service WePay capitalized on dissatis­faction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference.

Baptiste shows you don’t need an MBA, a trust fund, or even experience running your own com­pany to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.


About Jason L. Baptiste

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JASON L. BAPTISTE is the CEO and cofounder of OnSwipe. In 2011 he was named one of the Best Young Tech Entrepreneurs by BusinessWeek. He is also a contributor to, a popular blog for entrepreneurs and has been featured in The Wall Street Journal, The Economist, Mixergy, and TechCrunch.
Published April 12, 2012 by Portfolio. 238 pages
Genres: Business & Economics. Non-fiction
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Reviewed by Rieva Lesonsky on Apr 18 2012

According to Jason Baptiste, CEO of Onswipe and author of the new book, "The Ultralight Startup: Launching a Startup Without Clout or Capital", it's all about thinking big, keeping it simple and shipping quickly.

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Reviewed by Gregory Huang on Apr 12 2012

The book provides candid tips for entrepreneurship, and it manages to come off as inspirational about the process without glamorizing it.

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