The Upside of Turbulence by Donald Sull

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The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesn’t change is change itself. In this book, based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, Donald Sull, named an “up and coming thinker” by the Financial Times, lays out the fundamental logic of opportunity and provides a series of practical steps to translate insight into action.


About Donald Sull

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Donald Sull is a professor of strategy and the faculty director of executive education at the London Business School. He received his bachelor's, master's, and doctorate degrees from Harvard University, where he taught entrepreneurship. Prior to his academic career, professor Sull worked as a consultant with McKinsey & Company and as a management investor with a leveraged buyout firm. He blogs for the Financial Times (
Published September 23, 2009 by HarperCollins e-books. 288 pages
Genres: Business & Economics. Non-fiction

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Publishers Weekly

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Sull (Why Good Companies Go Bad ), professor at the London Business School, inveighs against the business world's terror of change and habitual response of a

Jul 06 2009 | Read Full Review of The Upside of Turbulence

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