The Viking Manifesto by Steve Strid
The Scandinavian approach to business and blasphemy

No critic rating

Waiting for minimum critic reviews


Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European and American companies, the Scandinavians operate by focusing on an original idea and developing a unique way of turning it into reality. For these businesses, biggest is almost never best, competition is nonsense, and money does not make the world go round—despite what contemporary corporate logic might say.

About Steve Strid

See more books from this Author
Claes Andreasson is a legend in the marketing world; as North American director for the Absolut Company, he played a significant role in Absolut's marketing success. Steve Strid is a brand consultant whose writing has appeared in publications such as the Guardian, Sunday Times, and Los Angeles Times.
Published October 28, 2007 by Cyan Communications. 192 pages
Genres: Business & Economics.

Rate this book!

Add Review