The War at the Shore by Richard Bronson

60%

7 Critic Reviews

this anticlimactic story’s general appeal is stunted by its conclusion—a takeover of the development which shut out Wynn and Bronson—and by unrewarding digressions into celebrity name-dropping and tangential anecdotes.
-Publishers Weekly

Synopsis

The high-stakes battle between two casino titans over the Vegas of the East Coast.

It’s all quiet now on the eastern front of the American gaming industry―Atlantic City, New Jersey―but for five chaotic years, real estate developer Richard “Skip” Bronson was at the white-hot center of a titanic clash of money and power that transformed Atlantic City from a struggling day-tripper place with buses in and out to a born again destination drawing tourists from New York, Philadelphia, and other major cities along the eastern seaboard.

From 1995 to 2000, two of the world’s best-known companies― Mirage Resorts and Trump Resorts―run by two of the most flamboyant businessmen of our time, fought a bare-knuckled, high-stakes battle over a prime piece of real estate in one of America’s most famous resort towns. No money was spared, no punch was pulled, no invective went unhurled in "The War at the Shore." Now Bronson, who was a member of the board of directors of Mirage and president of New City Development Company, the Mirage subsidiary whose primary purpose was to build a top-level new casino and hotel complex in Atlantic City, tells the inside story of this epic struggle.

Along the way, Bronson weaves in fascinating and inspiring anecdotes from his complicated past: A product of a fractured family and city-owned housing project in Hartford, Connecticut; former paperboy, spelling bee champion yet college dropout; and prolific developer of shopping centers and office buildings―including CityPlace, Connecticut’s tallest skyscraper, Bronson embodies the self-made business success story. Gripping from beginning to end, The War at the Shore is a rare up-close look at the world of casino development and the essential modern chapter in the history of America’s “Boardwalk Empire.”
 

About Richard Bronson

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Richard D. Bronson is the Chairman and Founder of U.S. Digital Gaming. Bronson has also been one of the nation's leading commercial real estate developers, with the successful development of over 100 properties, including casino hotels, shopping centers, and office buildings. In addition to his involvement with numerous charitable organizations, Bronson serves on the Board of Directors of Starwood Property Trust. He lives in Beverly Hills, CA.
 
Published May 24, 2012 by The Overlook Press. 224 pages
Genres: Business & Economics, History, Humor & Entertainment. Non-fiction
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Critic reviews for The War at the Shore
All: 7 | Positive: 4 | Negative: 3

Kirkus

Excellent
Jun 15 2012

Bronson, whose writing is clear and warm, packs the story with many anecdotes from his long career as a developer.

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Publishers Weekly

Below average
Apr 16 2012

this anticlimactic story’s general appeal is stunted by its conclusion—a takeover of the development which shut out Wynn and Bronson—and by unrewarding digressions into celebrity name-dropping and tangential anecdotes.

Read Full Review of The War at the Shore | See more reviews from Publishers Weekly

NJ.com

Below average
Reviewed by Jonathan Lazarus on Jul 15 2012

Bronson, now into online gambling ventures, attempts to put a salutary spin on the convoluted process as he breathlessly stacks the deck in favor of his boss and against the twin nemesis of Trump and Goldberg.

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Citylife

Below average
Reviewed by DAVID MCKEE on Jul 18 2012

it’s impossible to overlook or forgive Bronson’s squirm-inducing descriptions of dealing with African-American activists or Native American clients...Few stereotypes go unemployed. It’s enough to make you crawl under your chair.

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North Jersey

Excellent
Reviewed by John Brennan on Jun 10 2012

while the book isn’t necessarily objective, it doesn’t claim to be, either: This is how one of the most-embedded people in the entire war recalls the events of the time.

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David G. Schwartz

Good
Reviewed by David Schwartz on Jun 29 2012

He provides what I think is the best profile of Arthur Goldberg, former Bally’s/Park Place Entertainment CEO, in print today

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Financial Times

Good

Gripping from beginning to end, The War at the Shore is a rare up-close look at the world of casino development and the essential modern chapter in the history of America’s “Boardwalk Empire.”

Read Full Review of The War at the Shore | See more reviews from Financial Times

Reader Rating for The War at the Shore
86%

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