The Way of the Guerrilla by Jay Conrad Levinson
Achieving Success and Balance as an Entrepreneur in the 21st Century (Guerrilla Marketing)

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In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

About Jay Conrad Levinson

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Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Published October 21, 1998 by Mariner Books. 258 pages
Genres: Business & Economics, Self Help. Non-fiction

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Levinson, who has written 12 books on various ""guerrilla"" business techniques, writes in a brash, staccato style, setting up and demolishing various 20th-century straw men-workaholics, for example.

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