The Wide Lens by Ron Adner
A New Strategy for Innovation

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How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?

The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.
Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.


About Ron Adner

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RON ADNER has been studying the root causes of innovation success and failure for over twenty years. A professor of strategy at the Tuck School of Business at Dartmouth, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in Forbes, The Wall Street Journal, Financial Times, and the Harvard Business Review.
Published March 1, 2012 by Portfolio. 299 pages
Genres: Business & Economics, Education & Reference. Non-fiction

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Kirkus Reviews

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By taking a broader view of their business ecosystem, companies can identify challenges that might undermine success and act to reconfigure the ecosystem in ways that eliminate problematic bottlenecks.

Jan 16 2012 | Read Full Review of The Wide Lens: A New Strategy...

Publishers Weekly

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Innovation, from conception to product to consumer acceptance, is key for business success, but many great ideas have failed to have their anticipated impact on the consumer and the bottom line.

Jan 23 2012 | Read Full Review of The Wide Lens: A New Strategy...

New York Journal of Books

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“The Wide Lens offers readers a guide to get to the bigger picture and expands critical thinking to find the possible problems and issues that can destroy the prospects of innovative products and services. If a wider lens had been used in conjunction with the creation many failed, but valuable in...

Mar 01 2012 | Read Full Review of The Wide Lens: A New Strategy...

Management Today

Adner speculates that the management teams didn't think about the issues that took them down, but I suspect they did - they just made plausible but inaccurate assumptions.

Apr 01 2012 | Read Full Review of The Wide Lens: A New Strategy...

Executive Book Summaries

The book is now available as a Soundview Executive Book Summary in multiple digital formats.

Aug 20 2012 | Read Full Review of The Wide Lens: A New Strategy...

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