What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?
The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a "winner," how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner--or a loser--and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.
About Ian H. RobertsonSee more books from this Author
(The author oddly portrays oil-fortune heir Balthazar Getty as an unsuccessful actor, neglecting to mention Getty's recent stint as a cast member on the ABC show Brothers & Sisters, among other achievements.) In other sections, Robertson examines how some world leaders’ behavior might be explaina...Aug 06 2012 | Read Full Review of The Winner Effect: The Neuros...
Considering the question of whether winners are born or made, how power affects people, and related matters, Robertson (Mind Sculpture), professor of psychology at Trinity College, Dublin, has produced a book that is both utterly fascinating and deeply unsatisfying.Jul 02 2012 | Read Full Review of The Winner Effect: The Neuros...
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