The Wizard of Ads by Roy H. Williams
Turning Words into Magic And Dreamers into Millionaires

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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape the need to advertise ‘Sale! Sale! Sale!’
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life

Along the way, the Wizard will:
• share the power of encouragement
• talk to you about your Ruby Red Slippers
• make you understand how lucky you are
• show you how to avoid the mistakes that others have already made
• convince you of the need to rest

About Roy H. Williams

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Williams writes poetry, advertising, and screenplays. He owns Roy H. Williams Marketing, Inc. in Austin, TX.
Published August 15, 2012 by Wizard Academy Press. 250 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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