The Word of Mouse by Jim Banister
New Age of Networked Media

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An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.

About Jim Banister

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Jim Banister is a veteran media industry executive who started his career producing and directing high-end computer animation for technology, broadcast, and other industries. He has produced two short films (one of which he wrote) that were invited to premiere at the 1994 Cannes Film Festival, produced two award-winning children's specials for the Walt Disney Company, and worked with Steven Spielberg's Survivors of the Shoah Visual History Project as director of multimedia and post-production. For six years he worked for Warner Bros. New Media, where he ultimately became executive vice president.
Published March 1, 2009 by Agate B2. 226 pages
Genres: Business & Economics, Political & Social Sciences, Computers & Technology, Professional & Technical, Science & Math. Non-fiction

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