Things That Make Us Smart by Donald A. Norman
Defending Human Attributes In The Age Of The Machine

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Synopsis

Bestselling scientist Norman explores the nature of memory and knowledge and the representation and display of ideas in all forms, drawing attention to the distinctively human qualities that can be manipulated by machines and which are often threatened by designers who disdain those qualities as "distractable" or "inefficient".
 

About Donald A. Norman

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Business Week" has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including "The Design of Everyday Things", "The Invisible Computer" (MIT Press, 1998), "Emotional Design", and "The Design of Future Things".
 
Published April 21, 1994 by Basic Books. 304 pages
Genres: Health, Fitness & Dieting, Political & Social Sciences, Computers & Technology, Science & Math, Professional & Technical. Non-fiction

Unrated Critic Reviews for Things That Make Us Smart

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Cognitive psychologist Norman searches for humane technology and just plain user-friendliness in the paraphernalia and artifacts employed in everyday life.

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Publishers Weekly

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Building on the insights of The Design of Everyday Things and Turn Signals Are the Facial Expressions of Automobiles , cognitive scientist Norman continues his lively assault on ``machine-centered'' d

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Publishers Weekly

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A thoughtful critique of ``machine-centered'' corporate technology from the author of The Design of Everyday Things .

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Publishers Weekly

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Building on the insights of The Design of Everyday Things and Turn Signals Are the Facial Expressions of Automobiles , cognitive scientist Norman continues his lively assault on ``machine-centered'' design, arguing for appropriate technologies scaled to human need and cognitive capacity.

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