Think Better by Tim Hurson
An Innovator's Guide to Productive Thinking

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 There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you  think better.  Think Better is about Productive Thinking -- why it's important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer -- a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. Its based on the thinking strategies that people we celebrate for their creativity have been using for centuries. Tim Hurson brings Productive Thinking out of the closet and presents it in a way that makes it easy for anyone to grasp and use -- so you can think better, work better, and do better in every aspect of your life.  Think Better demonstrates how you can start with an intractable technical problem, an unmet consumer need, or a gaping chasm in your business strategy and, by following a clearly defined, practical thinking process, arrive at a robust, innovative solution.Many  companies use the Productive Thinking model to generate fresh solutions for tough business problems, and many  individuals rely on it to solve pressing personal problems. The principles youll find in  Think Better are straight-forward: separate your thinking into creative thinking and critical thinking; stay with the question; strive for the "third third" by generating lots and lots of ideas; and look for unexpected connections. The model consists of six interlocking steps: Step 1: Whats Going On? Explore and truly understand the challenge.  Step 2:  Whats Success?  Envision the ideal outcome and establish success criteria.  Step 3:  Whats the Question?  Pinpoint the real problem or opportunity.  Step 4:  Generate Answers List many possible solutions.  Step 5:  Forge the Solution Decide which solution is best. Then make it better.  Step 6:  Align Resources Create an action plan.  Tim Hurson starts by explaining how we all build inner barriers to effective thinking. He identifies our habits of thinking that severely limit our behavior, from "monkey mind" to "gator brain." Then he demonstrates how to overcome these barriers. More than anything, productive thinking is an attitude that will let you look at problems and convert them into opportunities. At the end of this disciplined brainstorming process, youll have a concrete action plan, complete with timelines and deadlines. The book is filled with many of Hursons original brainstorming tools that will empower you to generate, organize, and process ideas. For example, you can identify your best ideas using the five  Cs:  Cull,  Cluster,  Combine,  Clarify and  Choose. And you can transform an embryonic idea into a robust solution with  POWER, which stands for  Positives,  Objections,  What else?,  Enhancements and  Remedies. To create the future, you first must be able to imagine it. Productive thinking is a way to help you do that.


About Tim Hurson

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Tim Hurson is a founding partner of thinkx intellectual capital (, a firm that provides global corporations with training, facilitation, and consultation in productive thinking and innovation. He's both a faculty member and Trustee of the Creative Education Foundation, and a founding director of Facilitators Without Borders.
Published January 10, 2012 by McGraw-Hill. 313 pages
Genres: Business & Economics, Self Help, Health, Fitness & Dieting, Education & Reference. Non-fiction

Unrated Critic Reviews for Think Better


If we can develop the thinking skills to generate more options and then evaluate those options more effectively, we can all live richer, fuller lives – and so can the people around us.” The focus of the this book is on the thinkx Productive Thinking Model (PTM), developed by Hurson and his collea...

Jul 20 2009 | Read Full Review of Think Better: An Innovator's ...

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