Think Big, Act Small by Jason Jennings
How America's Best Performing Companies Keep the Start-up Spirit Alive

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Tradition says there are three ways to grow a company’s profits: Fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there’s a better way—a way that nine amazingly profitable and well-run companies are already embracing?
Jason Jennings and his research team screened more than 100,000 Amer­ican companies to find nine that rarely end up on magazine covers, yet have increased revenues and profits by ten percent or more for ten consecutive years. Then they interviewed the leaders, workers, and customers of these quiet super­stars to find the secrets of their astoundingly consistent and profitable growth.
What they have in common is a culture—a community—based on a shockingly simple precept: Think big, but act small. It works for retailers like PETCO, Cabela’s, and O’Reilly Automotive, manufacturers like Medline Industries, service compa­nies like Sonic Drive-In, private educational companies like Strayer, industrial giants like Koch Enterprises, and software companies like SAS.
These companies think big ideas about solving customers’ problems, making better products, and creating value. And yet they never stop acting like start-ups—staying humble, treating every employee like the owner, and teaching managers to get their hands dirty.
Jennings and his researchers have updated this book with new stories and insights about why these companies continue to thrive—through the economic downturn—and have now increased revenues and profits for fifteen consecu­tive years. Any company, no matter the size or industry, can benefit from fol­lowing their examples.

About Jason Jennings

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JASON JENNINGS is the bestselling author of four highly acclaimed leadership and management books— Hit the Ground Running; Think Big, Act Small; Less Is More; and It's Not the Big That Eat the Small . . . It's the Fast That Eat the Slow. USA Today called him one of the three most in-demand business speakers in the world. Visit
Published May 5, 2005 by Portfolio. 299 pages
Genres: Business & Economics, Self Help. Non-fiction

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The latest insightful and inspirational title from Jennings (Less Is More ;

Apr 25 2005 | Read Full Review of Think Big, Act Small: How Ame...


Ultimately, one of the most formidable challenges for those in any organization is to achieve and then maintain an appropriate balance of “thinking BIG” while “ACTING small.” Hence the importance of Section Three, “The Quad: A Self-Evaluation and Ranking,” in which Jennings “breaks down the title...

Feb 02 2010 | Read Full Review of Think Big, Act Small: How Ame...

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