Think Like a Rock Star by Mack Collier
How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

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Synopsis

What's better than getting new customers? Turning existing ones into FANS.

Everything marketers need to know to find, engage, and leverage the power of brand evangelists

Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional.

Foreword by Kathy Sierra, cocreator of the Head First book series

Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

 

About Mack Collier

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Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers and cultivate fans for their brands. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
 
Published April 16, 2013 by McGraw-Hill. 225 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Unrated Critic Reviews for Think Like a Rock Star

New York Journal of Books

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“. . . explores ‘why rock stars have fans (and your company has customers)’. . .”

Mar 26 2013 | Read Full Review of Think Like a Rock Star: How t...

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UnChien Andalou 23 Jun 2013

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