Thinking Points by George Lakoff
Communicating Our American Values and Vision

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Synopsis

Two years ago George Lakoff published the bestselling Don’t Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
 
* What is the progressive vision of America; * Why progressive values are America’s values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn’t work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right.  Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language—and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.
 
This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.
 

About George Lakoff

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George Lakoff is Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California, Berkeley. He is the author of the "New York Times" bestseller "Don't Think of an Elephant!", among other works, and is America's leading expert on the framing of political ideas.
 
Published October 3, 2006 by Farrar, Straus and Giroux. 176 pages
Genres: Political & Social Sciences. Non-fiction

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