Thirsty Dragon by Suzanne Mustacich
China's Lust for Bordeaux and the Threat to the World's Best Wines

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The one thing that I would have liked to see more of in the book is analysis by the author of the situation. She tells a fascinating story but rarely steps back to give an independent eye’s analysis of what has happened. The last chapter is a brilliant exception.
-Forbes

Synopsis

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create

The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.

Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.
At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

 

About Suzanne Mustacich

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Suzanne Mustacich is a contributing editor at Wine Spectator. She previously reported on Bordeaux and the wine trade for Agence France Presse, Wine Business International, and the Chinese magazine Wine Life. She is a former television producer and screenwriter. She holds a bachelor's degree from Yale University and an enology diploma from the University of Bordeaux. She lives in Bordeaux with her family.
 
Published November 10, 2015 by Henry Holt and Co.. 353 pages
Genres: Business & Economics, Cooking, Political & Social Sciences. Non-fiction
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Critic reviews for Thirsty Dragon
All: 2 | Positive: 1 | Negative: 1

Kirkus

Good
on Aug 15 2015

A well-researched look into yet another global market undergoing significant growth due to Chinese businesses and consumers.

Read Full Review of Thirsty Dragon: China's Lust ... | See more reviews from Kirkus

Forbes

Above average
Reviewed by Per and Britt Karlsson on Dec 28 2015

The one thing that I would have liked to see more of in the book is analysis by the author of the situation. She tells a fascinating story but rarely steps back to give an independent eye’s analysis of what has happened. The last chapter is a brilliant exception.

Read Full Review of Thirsty Dragon: China's Lust ... | See more reviews from Forbes

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92%

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