This Is Strobist Info by Dustin Diaz
Your Setup Guide to Flash Photography

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In 2009, photographer Dustin Diaz began a “365 project,” the goal of which is to shoot and share one picture per day for a year. Not only did Diaz actually complete the project–an achievement in and of itself–he consistently shared both the final image and the behind-the-scenes setup shot for that image, allowing the viewer to see how the shot was arranged. He also included information about exposure, flash power, distance, and light modifiers. The project was a huge hit that attracted thousands of followers. This Is Strobist® Info recreates and expands upon this approach by featuring an image alongside a setup shot that helpfully explains how that image was created. By showing the finished pictures as well as the setup shots for 50 of Diaz’s images, you’ll gain tons of knowledge about the basics–and beyond–of flash photography, including everything from simple one-light shots to images created with five lights and numerous gels, clamps, umbrellas, softboxes, and grids. Additionally, This Is Strobist® Info includes two chapters that guide you through the basics of starting your own lighting kit and explain the important but often-misunderstood inverse square law.

About Dustin Diaz

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Dustin Diaz has been a professional photographer since 2005. In 2009, he was named "Best Flickr Photographer of the Year" by Mashable Web Awards, and images in his 365 project attracted upwards of 60,000 views. He has written for Digital Photographer magazine and Digital Photography School, and he has co-authored a book on JavaScript. He can be found online at and
Published December 14, 2011 by Peachpit Press. 144 pages
Genres: Arts & Photography. Non-fiction

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