Too Much Magic by Jason Benlevi
Pulling the Plug on the Cult of Tech

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"Too Much Magic" is the story of how venture capital, media moguls, and marketeers use digital magic to distract us, invade our privacy, corrupt democracy, distort our human values, and sell us things that we don't need.

Authored by Silicon Valley marketing-communications guru Jason Benlevi, "Too Much Magic" looks at all aspects of our emerging digital lifestyle, how it is changing us, and who really benefits.

Benlevi argues that the problem with our digital age is not technology itself, but rather the powers that are charting its course. Originally, the personal-computing revolution was all about self-empowerment and the Internet was for people to share knowledge.

Now that revolution is in danger of being turned against us. "Too Much Magic" explains how the Cult of Tech — an axis of business, media, and academic interests — is infiltrating every aspect of our lives through clever marketing and “digital convergence.” 

"Too Much Magic" examines what “being digital” really means, and details historic changes in entertainment, personal communications, play time, public affairs, and social interactions. It also sounds an alarm on the stealthy — and escalating — attacks upon our basic freedoms.

Benlevi describes what consumers don’t know about their increasingly digital lives and how this lack of knowledge is perpetuated by powerful interests. Conversely, he shows how we can choose to disengage from technology and preserve our humanity, independence, and creativity — all of which are being threatened by an unending stream of digital “magic.”

Although the book’s topic is serious, its tone is bright and irreverent, offering a refreshing contrarian viewpoint that comes from a deep understanding of technology, media, and culture. Too Much Magic is a unique blend of history, social criticism, and entertainment for the digital age.

About Jason Benlevi

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Jason Benlevi has spent the past decades as a marketing communications guru working with the leading technology companies in Silicon Valley and beyond. As a creative director, speechwriter and scriptwriter for companies including Apple, Microsoft, Sun, HP, Sony, Sega and Cisco he has helped to sell the dream of the digital life. He has been a key member of the creative teams that launched iconic products for Apple, Java, Windows 98 and XP, Sega Genesis and the Sony Playstation.
Published February 2, 2011 by Contrarian Books. 384 pages
Genres: Political & Social Sciences, Computers & Technology, Science & Math.

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He makes the intriguing claim that the 2008 economic meltdown “was entirely facilitated by digital technology and computerized models that were either wrong, fraudulent, or both.” This is not entirely new territory;

Oct 03 2011 | Read Full Review of Too Much Magic: Pulling the P...

City Book Review

You may not immediately know what the relationship is between your ability to share music you’ve bought and paid for and basmati rice, however Benlevi carefully makes the connections (hint: it’s copyright law, patent law, and the U.S. Supreme Court).

Mar 13 2012 | Read Full Review of Too Much Magic: Pulling the P...

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