Tourism Marketing for Cities and Towns by Bonita Kolb
Using Branding and Events to Attract Tourists

No critic rating

Waiting for minimum critic reviews


Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

About Bonita Kolb

See more books from this Author
Published August 14, 2006 by Routledge. 328 pages
Genres: Business & Economics, Self Help, Travel. Non-fiction

Rate this book!

Add Review