Synopsis
Explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.
About Fiona Moore
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Dr Fiona Moore is Senior Lecturer at the Kingston University Business School at Kingston University, UK.
Published October 1, 2012
by Ashgate.
224 pages
Genres:
Political & Social Sciences, Business & Economics.
Non-fiction
