Transnational Business Cultures by Fiona Moore
Life And Work In A Multinational Corporation (Cross-Cultural Management)

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Synopsis

Explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.
 

About Fiona Moore

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Dr Fiona Moore is Senior Lecturer at the Kingston University Business School at Kingston University, UK.
 
Published October 1, 2012 by Ashgate. 224 pages
Genres: Political & Social Sciences, Business & Economics. Non-fiction
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