Trust Agents by Chris Brogan & Julien Smith
Using the Web to Build Influence, Improve Reputation, and Earn Trust

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Synopsis

The New York Times and Wall Street Journalbestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust,reputation, and relationships, using social media to accrue theinfluence that builds up or brings down businesses online. InTrust Agents, two social media veterans show you how to tapinto the power of social networks to build your brand's influence,reputation, and, of course, profits.

In this revised paperback version, learn how businesses areusing the latest online social tools to build networks of influenceand how you can use those networks to positively impact yourbusiness. Combining high-level theory and practical actions, thisguide delivers actionable steps and case studies that show howsocial media can positively impact your business.

New edition features specific first moves for entering socialmedia for small businesses, educators, travel and hospitalityenterprises, nonprofit organizations, and corporationsAuthors both have a major presence on the social Web as well asyears of online marketing and new media experienceIf you want your business to succeed, don't sit on the sidelineswhile new markets and channels grow. Instead, use the Web to buildtrust with your consumers using Trust Agents.
 

About Chris Brogan & Julien Smith

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CHRIS BROGAN is a consultant and speaker who works with Fortune 500 companies, including PepsiCo, General Motors, and Microsoft. He is a popular blogger and columnist for Entrepreneur.JULIEN SMITH is a consultant and speaker who has been involved in online communities for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
 
Published July 16, 2010 by Wiley. 322 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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