Trust Me, I'm Lying by Ryan Holiday
Confessions of a Media Manipulator

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Synopsis

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. 

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. 

In today's culture... 
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 
2) Bloggers are slaves to money, technology, and deadlines. 
3) Manipulators wield these levers to shape everything you read, see and watch-online and off. 

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. 

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.


From the Trade Paperback edition.
 

About Ryan Holiday

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RYAN HOLIDAY is a media strategist whose clients have included bestselling authors Tucker Max and Robert Greene, several multiplatinum musicians, and fashion provocateur Dov Charney. As the director of marketing at American Apparel, he crafted some of the company's most successful product launches and controversial online advertising campaigns.
 
Published July 19, 2012 by Portfolio. 270 pages
Genres: Business & Economics, Computers & Technology, Humor & Entertainment. Non-fiction

Unrated Critic Reviews for Trust Me, I'm Lying

Kirkus Reviews

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“Did Saddam Hussein write book reviews for Kirkus?” Of course he did not, but such a headline, writes the author, would be typical for a “blog,” by which he means all online publishing including Twitter, major and obscure websites, Web videos, group blogs with hundreds of writers and whatever els...

Jun 15 2012 | Read Full Review of Trust Me, I'm Lying: Confessi...

Publishers Weekly

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In this revealing volume, Holiday describes the marketing strategies he's learned, developed, and put into practice through his work with such infamous entities as American Apparel (under whose auspices he serves as director of marketing) and the notoriously irreverent Internet-to-print phenom Tu...

Jul 16 2012 | Read Full Review of Trust Me, I'm Lying: Confessi...

Small Business Trends

Trust Me I’m Lying is an assault to the media and the very last thing you should do is read this book.

Aug 12 2012 | Read Full Review of Trust Me, I'm Lying: Confessi...

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