Trust by Francis Fukuyama
The Social Virtues and The Creation of Prosperity

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In his bestselling The End of History and the Last Man, Francis Fukuyama argued that the end of the Cold War would also mean the beginning of a struggle for position in the rapidly emerging order of 21st-century capitalism. In Trust, a penetrating assessment of the emerging global economic order "after History," he explains the social principles of economic life and tells us what we need to know to win the coming struggle for world dominance.

Challenging orthodoxies of both the left and right, Fukuyama examines a wide range of national cultures in order to divine the underlying principles that foster social and economic prosperity. Insisting that we cannot divorce economic life from cultural life, he contends that in an era when social capital may be as important as physical capital, only those societies with a high degree of social trust will be able to create the flexible, large-scale business organizations that are needed to compete in the new global economy.

A brilliant study of the interconnectedness of economic life with cultural life, Trust is also an essential antidote to the increasing drift of American culture into extreme forms of individualism, which, if unchecked, will have dire consequences for the nation's economic health.

About Francis Fukuyama

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Francis Fukuyama is the Olivier Nomellini Senior Fellow at Stanford University's Freeman Spogli Institute for International Studies. He has previously taught at the Paul H. Nitze School of Advanced International Studies of Johns Hopkins University and at the George Mason University School of Public Policy. He was a researcher at the RAND Corporation and served as the deputy director in the State Department's policy planning staff. He is the author of The End of History and the Last Man, Trust, and America at the Crossroads: Democracy, Power, and the Neoconservative Legacy. He lives with his wife in California.
Published June 18, 1996 by Free Press. 480 pages
Genres: Business & Economics, Political & Social Sciences, Professional & Technical, History. Non-fiction

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He warns, though, that ongoing deterioration in the ties that bind (e.g., declines in church attendance and membership in fraternal or voluntary organizations), coupled with a persistent rise in divorce rates and special-interest groups, could deplete the nation's social capital and over time lev...

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National Review Online

He never addresses the role of ethnoracial diversity, and I was surprised to see that he didn’t reference Francis Fukuyama’s Trust, a book that also made the argument that high levels of trust lead to wealth, citing the historical success of the American, German, and Japanese economies in contras...

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The National Interest

corporate giants such as IMB, AT&T, Toyota, General Motors, Mitsubishi, Siemens, and Daimler-Benz) is substantially helped by what Fukuyama variously refers to as "social capital," "spontaneous sociability," and "trust."

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