Turnaround by David Magee
How Carlos Ghosn Rescued Nissan

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Not since the days of Lee Iacocca at Chrysler has an auto executive captured the imagination of his industry and the broader business world as Carlos Ghosn of Nissan.

Ghosn is responsible for one of the most breathtaking business turnarounds of all time -- taking the near-fatally wounded Japanese automaker Nissan from the brink of ruin back to profitability in just two years.His achievement is all the more astonishing because he did it as a Westerner operating in Japan's closed, tradition-bound business environment.

In Turnaround, business journalist David Magee presents the first behind-the-scenes look at Ghosn, his management methods, and his role as the leader of a new generation of global business managers.

A Brazilian of Lebanese descent, Ghosn has led companies to success in the United States, South America, France, and now in Japan.

Turnaround reveals how he remade Nissan by defying the business and cultural taboos that in the past have stifled the economy in Japan; how he cut costs, smashed Nissan's Keiretsu relationships, and revived the company's design innovation, quality standards, and product.

Readers in and out of the auto industry will learn the essential management techniques that have helped Ghosn achieve spectacular business results on four continents:

The importance of transparency in all business dealingsPlanning via a cross-functional team approachCost containment through benchmarkingBreaking cross-cultural barriers among employeesSparking innovation through empowerment

Combining the dramatic story of the remarkable Nissan turnaround with new lessons for success in a global economy, Turnaround belongs on the desk of every manager everywhere.


About David Magee

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David Magee is the author of "How Toyota Became #1"; "TurnarDavid Magee is the author of "How Toyota Became #1"; "Turnaround: How Carlos Ghosn Rescued Nissan"; "The John Deere Way"ound: How Carlos Ghosn Rescued Nissan"; "The John Deere Way"; and "Ford Tough". His books have been reviewed in "The Wal; and "Ford Tough". His books have been reviewed in "The Wall Street Journal", "The Harvard Business Review", and "Newswl Street Journal", "The Harvard Business Review", and "Newsweek." eek.
Published January 1, 2003 by HarperBusiness. 256 pages
Genres: Biographies & Memoirs, Business & Economics. Non-fiction

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Given complete control over the company, Ghosn slashed costs and laid off employees, as was expected, but also instituted a sweeping reorganization of the entire company, announced an ambitious slate of new vehicles and promised that if Nissan was not profitable in 2000, he and his entire manager...

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