Typography for the People by Daniel Bellon

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Street + Art = Inspiration

Designers Daniel and Klaus Bellon have been photographing street signage around the world for more than 17 years. This book celebrates their love of typography, and highlights the beauty of type in its truest form; not as a profession but as a necessity of everyday life.

The images captured here are at times humorous, unexpected and even charming. But for those who understand the rules that are being broken, these explorations of type design are refreshing and inspiring.

Even though graphic designers often think of themselves as the keepers of letterforms and typography, they do not own them.

Typography belongs to everyone.

Typography belongs to the people.

Type images were collected from countries around the world, including the United States, Dominican Republic, Puerto Rico, Belize, Canada, Colombia, Venezuela, Hong Kong, China, Singapore, and Malaysia.


About Daniel Bellon

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Born in Bogotá, Colombia, of German descent, Klaus and Daniel Bellon came to the United States at ages thirteen and seventeen, respectively. Already interested in typography and graphic design and heavily influenced by street art in their native city, the Bellon brothers soon discovered graffiti art in America. They went on to be formally trained in graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning (DAAP), and have been cataloging and photographing street typography for more than seventeen years. While attending school, Daniel became a prolific graffiti artist, and to date he has been part of five group shows (two of them in New York) and one solo show in Brooklyn. His art explores typography as an abstract element within the complex compositions of his pieces. As a professional designer, he has worked for two major studios in New York and has been the art director for three publications: ROBOT, a magazine about typography and typographic layouts; THIRDSHIFT, a graffiti magazine; and RocketPunch, a magazine about design and pop art in Japan. His passion for typography earned him a feature in the book Bodytype by Ina Saltz. He has received multiple awards, including a Gold Award from the Dayton Art Director's Club. Daniel has designed more than forty typefaces, including a collection of fonts in Japanese. He resides in New York, where he works as an art director for World Wrestling Entertainment. Klaus is the recipient of five American Graphic Design Awards. He writes about varied topics, including graphic design, music and culture, as well as typography, architecture and cycling. His photography has been featured in several publications, including RocketPunch magazine. His professional career has taken him to Pittsburgh, Pennsylvania, were he currently works as an information designer, and he is pursuing a Master of Design degree in Communication Planning and Information Design.
Published June 18, 2010 by HOW Books. 208 pages
Genres: Arts & Photography. Non-fiction

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