Understanding Business Research by Bart L. Weathington, Christopher J. L. Cunningham & David J. Pittenger

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Synopsis

Explore the essential steps for data collection, reporting, and analysis in business research

Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.

Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including:

Correlational ResearchSingle Variable Between-Subjects ResearchCorrelated Groups Designs Qualitative and Mixed-Method ResearchBetween-Subjects DesignsBetween-Subjects Factorial DesignsResearch with Categorical Data

Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables.

Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

 

About Bart L. Weathington, Christopher J. L. Cunningham & David J. Pittenger

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BART L. WEATHINGTON, PhD, is UC Foundation Associate Professor in the Department of Psychology at the University of Tennessee at Chattanooga, where he is also Coordinator of the Industrial-Organizational Psychology graduate program. Dr. Weathington is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).CHRISTOPHER J. L. CUNNINGHAM, PhD, is UC Foundation Associate Professor of Industrial-Organizational and Occupational Health Psychology at the University of Tennessee of Chattanooga, where he is also Adjunct Clinical Assistant Professor of Internal Medicine in the College of Medicine. Dr. Cunningham is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).DAVID J. PITTENGER, PhD, is Dean of the College of Liberal Arts at Marshall University. Dr. Pittenger is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).
 
Published August 20, 2012 by Wiley. 506 pages
Genres: Business & Economics, Education & Reference, Professional & Technical, Science & Math. Non-fiction

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