Unique by Phil Cooke
Telling Your Story in the Age of Brands and Social Media

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Today’s culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you’re a pastor, non-profit leader, artist, filmmaker, entrepreneur or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project or vision on the radar of the people who need to respond?

In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st Century. If you have a vision or message to share with the world, Unique, the revision of his influential book Branding Faith, complete with 30 percent new information, provides a blueprint to cut through the clutter, communicate your story, and impact your audience.


About Phil Cooke

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Phil Cooke | Burbank, CA From religious media to humanitarian and cause marketing, Phil Cooke—consultant, strategist and media activist—is unparalleled at helping religious and nonprofit organizations and their leaders tell their story to the world. He has appeared on MSNBC, CNBC and CNN, and his work has been profiled in The New York Times, The Los Angeles Times and The Wall Street Journal. Phil also speaks at workshops, seminars and conferences on a global basis. 
Published November 19, 2012 by Baker Books. 256 pages
Genres: Religion & Spirituality, Law & Philosophy. Non-fiction

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