Unsportsmanlike Conduct by Walter Byers
Exploiting College Athletes

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Synopsis

Walter Byers, who served as NCAA executive director from 1951 to 1987, was charged with the dual mission of keeping intercollegiate sports clean while generating millions of dollars each year as income for the colleges. Here Byers exposes, as only he can, the history and present-day state of college athletics: monetary gifts, questionable academic standards, advertising endorsements, legal battles, and the political manipulation of college presidents.
Byers believes that modern-day college sports are no longer a student activity: they are a high-dollar commercial enter-prise, and college athletes should have the same access to the free market as their coaches and colleges. He favors no one as he cites individual cases of corruption in NCAA history. From Byers' first enforcement case, against the University of Kentucky in 1952, to the NCAA's 1987 "death penalty" levied against Southern Methodist University of Dallas, he shows the change in the athletic environment from simple rules and personally responsible officials to convoluted, cyclopedic regulations with high-priced legal firms defending college violators against a limited NCAA enforcement system. This book is a must for anyone involved in college sports--athletes, coaches, fans, college faculty, and administrators.
"There has been no other executive in the history of professional, college, or amateur sports who has had such an impact in his area." --Keith Jackson, ABC Sports
"Walter Byers has done more to shape intercollegiate athletics that any single person in history. He brought a combination of leadership, insight, and integrity to intercollegiate athletics that we will never again see equaled." --Bob Knight, Head Basketball Coach, Indiana University
As NCAA executive director, Byers started the an enforcement program, pioneered a national academic rule for athletes, and signed more than fifty television contracts with ABC, CBS, NBC, ESPN, and Turner Broadcasting. He oversaw the growth of the NCAA basketball tournament to one that, in 1988, grossed $68.2 million. As the one person who has been inside college athletics for forty years, Walter Byers is uniquely qualified to tell the story of the NCAA and today's exploitation of college athletes.
 

About Walter Byers

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Romance author Jayne Ann Krentz was born in Borrego Springs, California on March 28, 1948. She received a B.A. in history from the University of California at Santa Cruz and a Masters degree in library science from San Jose State University. Before becoming a full-time author, she worked as a librarian. Her novels include: Truth or Dare, All Night Long, and Copper Beach. She has written under seven different names: Jayne Bentley, Amanda Glass, Stephanie James, Jayne Taylor, Jayne Castle, Amanda Quick and Jayne Ann Krentz. Her first book, Gentle Pirate, was published in 1980 under the name Jayne Castle. She currently uses only three personas to represent her three specialties. She uses the name Jayne Ann Krentz for her contemporary pieces, Amanda Quick for her historical fiction pieces, and Jayne Castle for her futuristic pieces. She has received numerous awards for her work including the 1995 Romantic Times Reviewer's Choice Award for Trust Me, the 2004 Romantic Times Reviewer's Choice Award for Falling Awake, the Romantic Times Career Achievement Award, the Romantic Times Jane Austen Award, and the Susan Koppelman Award for Feminist Studies for Dangerous Men and Adventurous Women: Romance Writers on the Appeal of the Romance.
 
Published October 15, 1995 by University of Michigan Press. 424 pages
Genres: History, Education & Reference, Sports & Outdoors. Non-fiction

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The most shocking feature of this expose of American college athletic programs is that it comes from the man who oversaw those programs as executive director of the NCAA from 1951 to 1986.

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