Unthinking by Harry Beckwith
The Surprising Forces Behind What We Buy

No critic rating

Waiting for minimum critic reviews

See 1 Critic Review



What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

About Harry Beckwith

See more books from this Author
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
Published January 26, 2011 by Business Plus. 315 pages
Genres: Business & Economics, Science & Math, Professional & Technical. Non-fiction

Unrated Critic Reviews for Unthinking

Kirkus Reviews

See more reviews from this publication

Beckwith (You, Inc.: The Art of Selling Yourself, 2007, etc.) runs his marketing firm on principles that have attracted more than 20 clients from the Fortune 200, as well as start-up venture-capitalized companies.

| Read Full Review of Unthinking: The Surprising Fo...

Reader Rating for Unthinking

An aggregated and normalized score based on 18 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review