Up the Agency by Peter Mayle
The Funny Business Of Advertising

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Synopsis

A former advertising executive explores the fascinating subculture of Madison Avenue, offering witty and informative insights into the customs and rituals, quick ascents and quicker descents, of a unique industry. 30,000 first printing.
 

About Peter Mayle

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Peter Mayle was born in 1939 in England. He began his career in advertising as a copywriter and rose to the executive ranks, but left advertising in 1975. A prolific writer and journalist, Mayle became famous in 1990 with his best selling book "A Year in Provence," which chronicles his adventures buying and restoring an old farmhouse in the south of France. The novel was awarded the British Book Awards' Best Travel Book of the Year. Mayle published a successful sequel in 1991, "Toujours Provence." Mayle's descriptions of his adventures in France are exuberant and entertaining. He writes with affection and humor about his experiences with workmen and the lengthy, oft-delayed renovation of the farmhouse. He describes meals, wines, markets, scenery, and people in lavish detail. His books, in fact, have led to an increase in the popularity of the little village of Menerbes, and it has become a popular tourist site. Buying and renovating a house in Southern France has become almost a fad, one Mayle notes with some chagrin in "Toujours Provence." Mayle has written two more bestsellers, "Acquired Tastes: A Beginner's Guide to Serious Pleasure" (1992) and "Hotel Pastis" (1993) a novel set in Provence. Prior to writing about his home in France, Mayle had written a number works, many for young adults, on themes of sexuality, divorce, and birth control. He contributed to the London Sunday Times, the Financial Times, Gentleman's Quarterly, and Esquire, among others. His work has been translated into seventeen languages. Since "Hotel Pastis," he has written three other novels, but none as successful. In 1995, tired of the constant stream of tourists and problems with the French government over taxes, Mayle quietly put his farmhouse in France up for sale and moved to the Hamptons.
 
Published January 1, 1990 by MACMILLAN EDUCATION AUSTRALIA. 128 pages
Genres: Business & Economics, Professional & Technical, Humor & Entertainment. Non-fiction

Unrated Critic Reviews for Up the Agency

Kirkus Reviews

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 Generalities about advertising by the tireless Mayle, whose first novel, Hotel Pastis, is reviewed above.

May 20 2010 | Read Full Review of Up the Agency: The Funny Busi...

Publishers Weekly

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Mining the years of his career before his famous move to Southern France, Mayle ( A Year in Provence ) offers an amusing, perceptive and sometimes cynical chronicle of American and British advertising

Aug 30 1993 | Read Full Review of Up the Agency: The Funny Busi...

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