The human genome has a counterpart in the business world, as this timely book explains, in plain English and as no book has done before. The authors show how organizations in the healthcare industry can use this business genome to identify, for the first time, all of the sources of value at their disposal. Beyond that, the book presents a detailed plan for using this new understanding to revolutionize a company's value-creating potential.Thus, the title, Value Rx, is to be understood literally. In the original Latin, the "R" in Rx stands for the word "recipe," meaning "to take," and the book is, literally, a prescription for increasing the value of healthcare companies. In it you will find a new view of today's volatile economic realities -- and a new perspective on how to reinvent your company to meet those realities. Healthcare is everyone's business -- from consumers to policy makers to healthcare providers, suppliers, investors, and bondholders -- and these insights are important to us all.Drawing on the results of a three-year, 10,000-company study, Value Rx reveals how value can be created in the healthcare industry. The authors detail four rules that enable managers in healthcare (indeed, in every industry) to create value by assembling and re-assembling all their assets and relationships in an infinite variety of combinations, much as human genes combine and recombine to create a healthy person. Further, they show how today's technology enables ever more valuable connections.This book resounds with a call to action for regulators, business leaders and managers, caregivers and other providers, and consumers to manage and measure the assets and relationships that matter.Value Rx offers a complete guide to value creation in America's largest industry.
About Edward J. Giniat
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Published August 21, 2001
Business & Economics, Health, Fitness & Dieting, Political & Social Sciences, Professional & Technical.