WHAT'S THE BIG IDEA? by George Lois
(That Sell!)

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Synopsis

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
 

About George Lois

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Published September 1, 1991 by Doubleday Business. 288 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap).

May 20 2010 | Read Full Review of WHAT'S THE BIG IDEA? (That Se...

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