WHAT'S THE BIG IDEA? by George Lois
(That Sell!)

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Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

About George Lois

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Published September 1, 1991 by Doubleday Business. 288 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's this: To be as successful as Lois has been, simply be a genius like Lois.

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