Synopsis
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
About George Lois
See more books from this Author
Published September 1, 1991
by Doubleday Business.
288 pages
Genres:
Business & Economics, Professional & Technical.
Non-fiction
