We First by Simon Mainwaring
How Brands and Consumers Use Social Media to Build a Better World

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Synopsis

Named Strategy + Business best marketing book of 2011


A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

 

About Simon Mainwaring

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Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age's Power150 and is an Expert Blogger for Fast Company. To connect with Simon visit simonmainwaring.com and Twitter at @simonmainwaring
 
Published June 7, 2011 by Palgrave Macmillan Trade. 257 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Unrated Critic Reviews for We First

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The author's vision for a “We First” society, named after the social media consultancy company he founded, would have businesses take greater steps toward sustainability and social responsibility.

May 19 2011 | Read Full Review of We First: How Brands and Cons...

City Book Review

Short term thinking and the single-minded pursuit of profit are increasingly subverting a system that otherwise has the capacity to benefit everyone.” With the widespread use of social media, the author feels that consumers can now interface with brands to spread the word about corporate respons...

Sep 12 2011 | Read Full Review of We First: How Brands and Cons...

Inc.

A former editor at Harvard Business Review and founding editor of WebMaster magazine, she writes regular columns on leadership and workplace culture.

| Read Full Review of We First: How Brands and Cons...

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